How to Use Marketing for Direct Return on Investment...
In business, marketing is often viewed as a gray area that can be difficult to fully understand. While most agree it is essential, many also recognize that marketing can drain financial resources unless it is guided by clear goals and measurable outcomes.
On the final day of the NAGA Convention, Wednesday, February 4, the morning session sponsored by MacFarlane Pheasants will focus on demystifying this challenge. Tim Brant of the Murray Road Agency will lead a presentation titled How to Use Marketing for Direct Return on Investment, aimed at helping gamebird businesses better understand how to evaluate and apply marketing strategies that produce results.
“Marketing comes in many forms and media, and for those without a background in the field, it can be easy to spend significant money without knowing whether the return justifies the investment,” said NAGA Executive Director Rob Sexton. “Tim and his agency are top notch and will break down this critical topic in a way that makes successful outcomes far more likely.”
The Murray Road Agency, which maintains offices in Charleston, will also deliver a separate presentation on artificial intelligence during the convention. Along with other featured speakers, the agency contributes to what is shaping up to be one of the most practical and informative agendas in recent years.
From marketing and technology to operations and growth, the NAGA Convention is designed to give gamebird businesses of every size tools they need to operate smarter and more profitably.
Registration details, hotel information and vendor and sponsor opportunities are available at NorthAmericanGamebird.com/tickets/convention-registration.
