Research conducted for the gamebird industry reveals that although the overall hunting population is aging, those who shoot on hunting preserves represent a significantly younger demographic. In fact, many first-time and returning novice hunters rely on hunt clubs for their bird hunting experiences. In a world where younger Americans are increasingly dependent on digital technology, hunting preserves need to prepare.
The 5th Annual Hunting Club Conference, set for July 20-22, 2026, at the Embassy Suites Old Market in Omaha, Nebraska, will feature a presentation addressing the need to adapt in today’s increasingly digital world. Mallard Bay is returning to the Hunting Club Conference as the opening night dinner sponsor again in 2026. During the event, the company will also present “How Top Hunting Preserves and Guest Lodges Use Systems and Modern Marketing to Create Predictable Growth.”
“Whether it’s ordering groceries, checking medical records or calling for a ride, Americans are moving steadily toward using mobile devices and tablets for many of their daily activities,” explained NAGA President Sarah Pope. “That means they’re regularly seeing marketing from companies competing for their attention.”
According to Mallard Bay, the presentation will break down how leading preserves are adapting to a changing market by using simple, repeatable systems to create predictable growth without losing tradition. They’ll walk through how marketing, sales follow-up and the guest experience work together to attract the right clients, convert inquiries and drive repeat business. Attendees will leave with a practical framework they can apply immediately, along with answers to questions about their own businesses.
Mallard Bay serves as a digital marketplace for booking guided hunting and fishing excursions. It connects sportsmen with guides and outfitters online, similar to reserving accommodations. The platform also offers back-office solutions for trip management, finances and payments, making it a comprehensive tool for both consumers and outfitters.
Register today to reserve your spot for the Mallard Bay presentation and the rest of the fact-filled, practical program at the 5th Annual NAGA Hunting Club Conference
