The 2023 SHOT Show, January 17–20, 2023, is a BIG DEAL and an absolute can’t-miss event for all bird hunting preserve owners, managers, staff and outfitters. Ducks and geese, pheasants and chukars, quails and partridges, turkeys and ornamental birds — it doesn’t matter if you focus on one species or all of them, this show has what you need to grow your business.

This annual trade-only show features the latest shotguns, ammunition, camo, calls, decoys, dog training gear, reloading, trap shooting and hunting accessories from the world’s top manufacturers. Joining them are new, innovative companies with products you won’t discover anywhere else.

Beyond the best in bird hunting products, knowledge and networking at the 2023 SHOT Show; you’ll have extra room to explore and shop in the show’s expanded venues, which now include both The Venetian Expo and Caesars Forum. Also new for 2023 are the cash and carry sales of bird hunting accessories and other products in the Great Outdoors Pavilion. Exhibitors will have merchandise for sale, including their most popular outdoor sports accessories. Now you can discover great new products at the SHOT Show, try them out and take them back to your game bird business.

You’ll also connect with bird hunting preserve owners and outfitters from across the nation and beyond, allowing you to gain valuable information on new and unexpected ways to build your clientele.

You also don’t want to miss SHOT UniversityTM, featuring courses from industry thought leaders. Session content will cover customer communications, used firearms, new shooters, ATF/NICS, compliance, operations, marketing, workforce development and more.

With more than a dozen a la carte courses, SHOT University will run from Tuesday, January 17, through Thursday, January 19, giving you more flexibility to participate.

In addition, your participation at the show helps support NSSF® – the firearm industry trade association, which is committed to defending, sustaining and growing hunting and the shooting sports while supporting the incredible people who work in these industries.

What else? Be sure to take in the Industry Reception on the evening of Tuesday, January 17, which promises to be part party and part networking opportunity and knowledge builder. Come and relax after the first full day of the SHOT Show and connect with the industry on the Great Outdoors Plaza. The reception is open to all SHOT Show attendees, manufacturers, suppliers, distributors and media.

We’d be amiss if we also didn’t discuss the vast marketing knowledge you’ll find at the show. Sure, you might have your website and SEO dialed in, but there are some new, innovative ways to build your business so that it will last for generations — and this is the place to find them. You’ll hear from others in the industry on what’s working, what isn’t and how they’re ensuring their businesses attract new customers while building the next generation of enthusiasts vital to success.

Registration for the 2023 SHOT Show opens in October. On the website, you’ll also find links to discounts on lodging at Caesars and other properties near the show and more detailed information on the show floors, the New Product Center, and a complete list of events.

When registering for the 2023 SHOT Show, consider bringing either the critical members of your team or every member. There is something for every preserve owner, manager outfitter, and business employee at this show.

In summary, and with you skim readers in mind, the 2023 SHOT Show is the year’s leading event for finding:

  • Ammunition Suppliers
  • Apparel/Footwear
  • Bags, Packs/Equipment
  • Blinds, Camo and Clothing
  • Calls and Decoys
  • Cameras and Electronics
  • Cutlery/Sharpeners/Knives
  • Hunting and Shooting Eyewear
  • Engraving Equipment
  • Firearms, Including the Latest Shotguns
  • Firearm Cabinets/Safes/Locks
  • Firearm Maintenance and Cleaning Equipment
  • Holsters/Leathergoods
  • Hunting Gear and Accessories
  • Indoor Shooting Equipment
  • Optics/GPS/Communications
  • Reloading Equipment – Shot, Powder, Wading and Primers
  • Scopes, Sights and Accessories
  • Trap and Skeet Equipment
  • And more!

You won’t find a more extensive gathering of the industry and its products anywhere. So mark your calendar, inspire your staff with a trip to Las Vegas, and find everything you need to help your business grow and excel.