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A new partnership with Market Financial Group promises to provide North American Gamebird Association members with affordable and industry-specific insurance programs.

During its June conference call, the NAGA Board of Directors voted unanimously to endorse Illinois-based Market Financial as the organization’s agency of choice for insuring farms, preserves and other commercial enterprises.

“We’re excited to give NAGA members an opportunity to enjoy cost savings on the premium coverage and expertise Market Financial offers the game bird industry,” said NAGA president Fuzzy Stock.

Since 1970, Market Financial has provided corporate and individual clients a variety of services in the areas of risk management, exposure indemnification, loss control and personal insurance.

NAGA’s main point of contact will be Jim Longhway of Crystal Lake, Illinois. Longhway has more than two decades of experience insuring shooting sports operations, including hunting preserves and all types of shooting ranges. He is also well-versed and experienced with providing coverage for the production side of the industry.

“I’m looking forward to helping NAGA members involved in all aspects of game bird production and preserve operation,” said Longhway. “Collectively, we can create comprehensive insurance strategies to protect every member’s business and investments.”

For example, Longhway said Market Financial will offer NAGA producers a new program designed to insure game bird production that includes coverage for health threats such as avian influenza.

“As more NAGA members participate in this partnership, we’ll be able to build even more enhanced programs that specifically address the needs of association members,” Longhway added.

Market Financial offers a proven, step-by-step approach to risk management that analyzes individual businesses from the ground up, identifies risks and exposures unique to the operation, and then implements coverage programs tailored to address them.

Longhway noted that Market Financial also offers a full suite of discounted medical benefits to help individuals and associations deal with rising tide of healthcare costs.

NAGA’s partnership with Market Financial is initially established for a calendar year, after which NAGA has the option to continue the relationship. For his part, Longhway is confident that association members will reap rewards from this alliance for years to come.

“We’re in this for the long haul,” he said. “I’m committed to providing NAGA members with lasting strategies to protect their interests while enjoying economical, cost-effective coverage.”

For more information on the partnership and Market Financial insurance options, contact Longhway at (815) 482-4779 or To learn more about Market Financial Group, visit